Privacy Policy

Last updated: 16/05/2026

This Privacy Policy explains how SELLFIX SOLUTIONS LTD trading as Aerion collects, uses, shares and protects your personal information when you visit our website, place an order, contact us, create an account, sign up for marketing, or otherwise use our services.

Throughout this policy, “Aerion”, “we”, “us” and “our” refer to SELLFIX SOLUTIONS LTD trading as Aerion.

Our online store is powered by Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read and understood how we collect, use and disclose your personal information as described in this policy.

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1. Who We Are

Data controller: SELLFIX SOLUTIONS LTD trading as Aerion
Company number: 15489469
VAT: GB503577301
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Customer support: hello@useaerion.com
General and privacy enquiries: info@useaerion.com
Phone: +44 7859 965255
Website: https://useaerion.com

For the purpose of applicable data protection laws, SELLFIX SOLUTIONS LTD trading as Aerion is the data controller of your personal information.

2. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our website and services, we may collect the following categories of personal information:

• Contact details: your name, email address, phone number, billing address and shipping address.
• Order and transaction information: products viewed, products added to cart, products purchased, order number, returns, refunds, cancellations, payment confirmation and order history.
• Payment information: payment method, billing details and transaction details. Payment card information is processed securely by payment providers and is not stored directly by us in full card form.
• Account information: account login details, preferences, saved addresses and account settings, where you create an account.
• Customer support information: messages, emails, return requests, delivery enquiries, complaints, photos, videos or other information you send to us.
• Device and technical information: IP address, browser type, device type, operating system, language settings, time zone, referring website and other technical identifiers.
• Usage information: pages viewed, products viewed, time spent on pages, clicks, cart activity, checkout activity and interactions with our website.
• Marketing information: email preferences, SMS preferences, consent records, campaign interactions, ad interactions and unsubscribe requests.

3. How We Collect Personal Information

We collect personal information from the following sources:

• Directly from you: when you place an order, create an account, contact us, sign up for email or SMS marketing, submit a return request, leave a review or use our website.
• Automatically through our website: when you browse our store, interact with products, add items to cart or use checkout, through cookies, pixels and similar technologies.
• From service providers: including Shopify, payment processors, fulfilment providers, delivery couriers, customer support tools, email/SMS providers, analytics tools and fraud prevention services.
• From marketing and advertising partners: where permitted by law, including advertising platforms and analytics providers.
• From third parties: where you interact with us through social media, reviews, affiliate links, referral links or other third party platforms.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

• To provide our services: to process orders, take payment, confirm purchases, arrange shipping, provide tracking, manage returns, process refunds and provide customer support.
• To perform our contract with you: to fulfil your order, send order updates, deliver products, handle cancellations, returns and refund requests.
• To improve our website and shopping experience: to understand how customers use our store, improve product pages, improve checkout, remember preferences and personalise the experience.
• To communicate with you: to respond to enquiries, send order confirmations, delivery updates, return instructions, support replies and important service messages.
• For marketing and advertising: to send promotional emails or SMS messages where you have opted in, show relevant ads, measure ad performance and improve our marketing.
• For reviews and feedback: to invite you to leave product reviews, service reviews or feedback about your order.
• For security and fraud prevention: to detect, prevent and investigate fraud, abuse, chargebacks, suspicious activity, unauthorised access or other harmful activity.
• For legal and business purposes: to comply with laws, tax obligations, accounting rules, legal requests, regulatory requirements, disputes, claims and enforcement of our policies.

5. Legal Bases For Processing

Where UK GDPR or EU GDPR applies, we rely on the following legal bases to process your personal information:

• Contract: where processing is necessary to fulfil an order, provide customer support, arrange delivery, handle returns or provide our services.
• Legal obligation: where we must process information to comply with tax, accounting, consumer protection, legal or regulatory obligations.
• Legitimate interests: where processing is necessary for business operations, fraud prevention, website improvement, analytics, customer service, security, dispute handling or direct marketing where permitted by law.
• Consent: where you opt in to certain marketing communications, cookies, SMS messages or other activities that require consent.

6. Cookies, Pixels And Similar Technologies

We use cookies, pixels and similar technologies to operate our website, remember your preferences, understand how visitors use our store, improve the shopping experience and, where permitted, show relevant advertising.

Some cookies are necessary for the website and checkout to work. Other cookies, including analytics and advertising cookies, may require your consent depending on where you live.

Cookies and similar technologies may be used by us, Shopify, analytics providers, advertising platforms and other service providers.

You can manage your cookie preferences through the cookie banner or consent tools shown on our website, where available. You may also control cookies through your browser settings.

Blocking some cookies may affect how the website works, including cart, checkout, account, payment or preference features.

7. How We Share Personal Information

We may share your personal information with trusted third parties where necessary to provide our services, operate our business, comply with the law, protect our rights or improve our store.

We may share personal information with:

• Shopify: our ecommerce platform provider.
• Payment processors: to securely process payments, refunds and fraud checks.
• Fulfilment and shipping partners: to pick, pack, dispatch and deliver your order.
• Delivery couriers: to deliver your parcel, provide tracking, confirm delivery, handle customs and investigate delivery issues.
• Customer support tools: to respond to enquiries, returns, complaints and support requests.
• Email and SMS providers: to send order updates, service messages, marketing messages and abandoned checkout reminders where permitted.
• Analytics providers: to understand store performance and improve the customer experience.
• Advertising platforms: to show relevant ads, measure ad performance and improve marketing where permitted by law.
• Review platforms: to request, display or manage customer reviews.
• Professional advisers: including accountants, legal advisers, insurers and business consultants.
• Authorities, regulators or legal parties: where required by law, legal process, fraud prevention, dispute handling or enforcement of our rights.

We do not sell your personal information for money.

8. Service Providers We May Use

To operate our store and provide our services, we may use trusted service providers including ecommerce platforms, payment processors, fraud prevention tools, email and SMS providers, customer support tools, analytics providers, advertising platforms, fulfilment partners and delivery couriers.

These providers may process personal information only as needed to provide their services to us, comply with legal obligations, prevent fraud, deliver orders, improve our store or support marketing where permitted by law.

9. Relationship With Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store to provide and improve the services Shopify offers to us and to you.

Information you submit through our store may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you live.

Shopify may also use personal information collected about your interactions with our store, other merchants and Shopify to provide enhanced features, improve services, support personalised experiences and prevent fraud.

In some circumstances, Shopify is responsible for processing your personal information, including responding to certain requests to exercise your rights over information processed by Shopify.

To learn more about how Shopify uses personal information, please see Shopify’s Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users

You may also exercise certain privacy rights through Shopify’s Privacy Portal: https://privacy.shopify.com/en

10. Marketing Communications

If you sign up for marketing emails or SMS messages, we may send you promotional messages, offers, product updates, abandoned checkout reminders, review requests and other marketing communications.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

You can opt out of SMS marketing by replying STOP to a marketing text message, where available.

If you opt out of marketing, we may still send you non marketing messages, such as order confirmations, delivery updates, account messages, return instructions or customer support replies.

11. Third Party Websites And Links

Our website may contain links to third party websites, platforms, social media pages, payment providers, review platforms or other online services.

If you follow a link to a website not operated by us, you should review that website’s privacy policy and terms. We are not responsible for the privacy, security, accuracy or practices of third party websites.

12. Children’s Data

Our services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us at info@useaerion.com and we will take appropriate steps to delete the information where required by law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age as those terms are defined under applicable privacy laws.

13. Security Of Your Information

We take reasonable steps to protect your personal information. However, no security method is perfect or completely secure.

Please do not send sensitive payment information, passwords or confidential information to us through unsecured channels such as ordinary email.

If you create an account, you are responsible for keeping your account login details safe and confidential.

14. Retention Of Your Information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

How long we keep your information depends on the type of information and why we use it, including whether we need it to:

• Fulfil orders and provide customer support
• Manage returns, refunds, delivery disputes or chargebacks
• Comply with tax, accounting or legal obligations
• Prevent fraud and protect our business
• Resolve disputes and enforce our policies
• Maintain marketing preferences and unsubscribe records

15. International Transfers

We may transfer, store and process your personal information outside the country where you live.

This may happen when we use Shopify, payment providers, analytics providers, advertising platforms, email providers, fulfilment partners, couriers or other service providers located in other countries.

If we transfer personal information outside the United Kingdom or European Economic Area, we rely on recognised transfer mechanisms where required, such as adequacy decisions, Standard Contractual Clauses, the UK International Data Transfer Agreement or other lawful safeguards.

16. Your Rights And Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to access: you may request a copy of the personal information we hold about you.
• Right to correction: you may ask us to correct inaccurate or incomplete personal information.
• Right to deletion: you may ask us to delete personal information in certain circumstances.
• Right to restrict processing: you may ask us to restrict how we process your information in certain circumstances.
• Right to object: you may object to certain types of processing, including direct marketing.
• Right to portability: you may request a copy of certain personal information in a structured, commonly used format.
• Right to withdraw consent: where we rely on consent, you may withdraw it at any time.
• Right to opt out of marketing: you may unsubscribe from marketing emails or SMS messages at any time.

These rights are not absolute and may apply only in certain circumstances. We may decline a request where permitted or required by law.

To exercise your rights, contact us at info@useaerion.com.

We may need to verify your identity before responding to your request. We will not discriminate against you for exercising your privacy rights.

17. UK And EEA Privacy Rights

If you are located in the United Kingdom or European Economic Area, you may have additional rights under UK GDPR or EU GDPR, including:

• The right to object to processing based on legitimate interests.
• The right to object to direct marketing.
• The right to restrict processing in certain circumstances.
• The right to withdraw consent where processing is based on consent.
• The right to lodge a complaint with a data protection authority.

If you are in the UK, you can contact the Information Commissioner’s Office at: https://ico.org.uk

If you are in the EEA, you may contact your local data protection supervisory authority.

18. US State Privacy Rights

Depending on your US state of residence, you may have rights to access, delete, correct, opt out of certain processing, or appeal a privacy decision.

To exercise privacy rights available to you under applicable US state privacy laws, contact us at info@useaerion.com.

We do not sell personal information for money. However, some advertising or analytics activities may be considered “sharing” or “targeted advertising” under certain US privacy laws. Where required, you may opt out through the cookie banner, privacy controls on our website, browser based opt out signals where supported, or by contacting us.

19. Complaints

If you have a complaint about how we handle your personal information, please contact us first at info@useaerion.com so we can try to resolve it.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

20. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements or business operations.

When we update this policy, we will post the revised version on this page and update the “Last updated” date above.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise your privacy rights, please contact us:

SELLFIX SOLUTIONS LTD trading as Aerion
Registered in England and Wales
Company No. 15489469
VAT: GB503577301
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Customer support: hello@useaerion.com
General and privacy enquiries: info@useaerion.com
Phone: +44 7859 965255
Website: https://useaerion.com